1. You’re selling too many different offers, to too many different people
This is diluting your marketing efforts (and making inefficient use of your resources), like trying to throw a bucket of water on somebody’s head from 50+ miles in the sky.
Especially in your early stages, it’s vital to NICHE DOWN in order to create sharp relevant content that allows prospects to start to know you, trust you, and see you as their expert.
- Who do I really want to serve?
- How many strategy sessions / appointments am I booking each week? Keep the main thing the main thing.
- Have I spoken to at least 20–30 different people in this audience to truly understand their pains, desires & motivations? Does my solution match these patterns?
- Does my target audience care enough to spend money on fixing it with your solution?
❌ Can’t find clients who can afford you? ❌
Think about going to Universal Studios (or any other amusement park).
There will always be a slow lane & an express lane.
Your job is to find the express lane people.
These are the people that value their time + sanity enough to pay for skipping the line (successful people value time > money).
Paying extra money to skip a line, or paying 5 grand for your advice might not any sense to lower level beginner who can’t see how to make an ROI on that investment.
However, $5k for your advice is an absolute no-brainer to an entrepreneur who can turn that into $100k, or to someone who you can help save a marriage, avoid a college debt, or cure an addiction.
The only difference is the segment of the market you choose to serve.
Easiest strategy is to concentrate on helping those going from good to great rather than from nothing to something.